Sunday, December 9, 2012

You say collage I say college

What do you do when someone points out an error in your copy?

Maybe this is a grammar police issue, or maybe it's bigger than that.

Have you ever posted information about an upcoming offer and had some error in spelling or punctuation pointed out? How did you respond? Were you embarrassed, grateful, irritated beyond belief?

I saw a post recently that was so bad, I debated on whether to point it out at all. I considered waiting for someone else to do it so I wouldn't have to be the one. If I hadn't cared about the person I probably would have kept my mouth shut, but I knew that every second the clock ticked another hundred people were likely to see it and turn away.

I won't share all of what was written or who wrote it, just that he was comparing the cost of college to the lesser cost of taking his program, which in his comparison was of higher value. Except. He spelled "college" wrong. He wrote "collage".

Sigh.

It's pretty hard to take seriously the idea that a college education is worth less than a program offered by someone who can't spell the word college. With love and humor I gave a shout out, first saying how incredible my own experiences in his programs had been to soften the blow of making such a seriously funny error.


My hope was he would be nimble on his feet and turn my comment around in his favor, you know, saying something about how his college education was missing the "spellcheck" component, or darn, how his excitement about offering the program got ahead of him having a second set of eyes look it over before posting.

Anything but what he did. Really bad client care. Friend or not, I'm a potential client, with huge email lists full of even more potential clients.

He got defensive. He insulted me. He lost me as a client, or joint venture partner, probably forever. We find out who we are in situations like this, when the pressure is on. Who are you gonna be next time?


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