Consistency. Connection. Communication.

These are the cornerstones of keeping your clients for life. Let's break them down.

Say what you're going to do. Do what you say you're going to do. Consistently. If you can't deliver on your word, and we all know that these times happen, then you've got to Connect, and Communicate. Your clients will not only appreciate being informed, they are far more likely to remain loyal because you've given them a reason to trust you.