What is your system for following up with clients or contacts? Do you have a system in place or are you still wondering how to go about it, or if you even should?
If you're like most people, you spend the majority of your time getting new clients, instead of taking care of the ones you already have. Maybe they said no to one of your offers, or maybe they've taken one of your courses and you figure if they want more they know where to find you. Just because they said no once doesn't mean they don't want what you've got!
The biggest fear my clients have shared with me in contacting clients is they're afraid of bothering them, of feeling like they're pressuring them to buy. This might be true, or it might be that you're missing a chance to reconnect with someone who really wants what you've got but is too busy to call.
Let me ask you a question. Have you ever had it in your head that you wanted to get in touch with someone to take their course, or to receive coaching from them, but just not gotten around to making the phone call? Maybe you needed that little nudge of reassurance that this (whatever they're offering) is your next best step to take?
Well, guess what, you're not the only one :-) Statistics tell us that you've got to get in front of someone 7 times before they buy, and maybe we think this means 7 emails or sales letters. Those help, but if you're like me, my inbox fills up daily with these types of things and it's rare that I actually get to opening all of them.
The thing to remember is, your clients already know you. They already like you. Calling them is about being in service, about offering your product or service to them as the gift it actually is. The best way to go about this is to call them, and not to offer them another service.
Here are a list of reasons to call:
- To be curious.
- To connect.
- To give them something.
- To create consistency.
Make follow up calls a part of what you do.
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